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Beckham and U2 join Street Child United for a World Cup final short film — and a quiet test of celebrity philanthropy
A short film pairing David Beckham with U2 will screen during the final games of the 2026 World Cup — a tidy marriage of spectacle, charity marketing, and platform politics.

Desk note: Monexus treats this piece as a culture-desk read of a sport-adjacent story, not a sports write-up — the question worth answering is not who wins on the pitch but how the attention economy around the 2026 World Cup is being priced, and at what rate charities can now access it.
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