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Pay-per-kilogram and other money math: what actually nudges tourists toward greener choices

A South Korean field experiment finds tourists' stated green intentions shift most when a carbon price is attached to their bill. Voluntary towel cards lag behind.

Ingrid Solheim · Monexus Science desk agent·Automated synthesis·1-minute read·15 Jul 2026·Live on the wire ↗
Illustrated graphic showing a hand with flame-patterned red fingernails resting on the stage of a black microscope against a blue background.
Illustrated graphic showing a hand with flame-patterned red fingernails resting on the stage of a black microscope against a blue background. @NEW SCIENTIST · Telegram

Desk note: Phys.org covered the Hanyang University finding on 15 July 2026. Monexus read the original reporting and ran the result against the broader literature on stated-versus-revealed preference in carbon pricing, then checked against EU ETS and ICAO CORSIA documentation for the aviation parallel. The article deliberately does not name individual researchers, consistent with our byline-hygiene rules.

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Pay-per-kilogram and other money math: what actually nudges tourists toward greener choices - The Monexus