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Who pays for the World Cup: the financial split behind the 2026 tournament
FIFA's 2026 World Cup is handing broadcasting rights, sponsorship inventory and ticket revenue to a handful of incumbents, while host cities absorb the cost. The split is more concentrated than the expansion pitch suggests.

Desk note: The wire coverage on 16-17 July centred on individual fixtures and stadium fare. This piece reads the same week as a financial ledger, taking the BBC's winners-and-losers tally and the ESPN expansion critique as the two main source documents and threading them through a cost-versus-revenue argument.
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