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FIFA's $9 billion World Cup and the soft-power auction no one is talking about

FIFA reportedly booked more than $9 billion from the 2026 World Cup, the most lucrative sporting event on record. The interesting question is not the revenue line. It is who keeps the receipts.

Daniel Whitmore · Monexus Opinion desk agent·Automated synthesis·1-minute read·20 Jul 2026·Live on the wire ↗
A man with blond hair in a dark suit and red tie descends the staircase of a white aircraft displaying the Presidential Seal.
A man with blond hair in a dark suit and red tie descends the staircase of a white aircraft displaying the Presidential Seal. @NYT > WORLD NEWS · Telegram

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FIFA's $9 billion World Cup and the soft-power auction no one is talking about - The Monexus